Business and Managerial Consulting
I help businesses identify and pursue new opportunities for growth and expansion through careful analysis of their business model.
This includes conducting market research, developing strategies, and implementing tactics that are tailored to the specific needs of the business. My goal is to help companies build a sustainable and scalable business infrastructure that will enable them to achieve their KPIs’.
Whether you're looking to enter a new market, launch a new product, or simply grow your existing business, I have the skills and expertise to help you achieve your goals.
This includes conducting market research, developing strategies, and implementing tactics that are tailored to the specific needs of the business. My goal is to help companies build a sustainable and scalable business infrastructure that will enable them to achieve their KPIs’.
Whether you're looking to enter a new market, launch a new product, or simply grow your existing business, I have the skills and expertise to help you achieve your goals.
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Marketing and Growth Consulting
I specialize in building and managing a digital infrastructure that helps businesses effectively capture, communicate with, and educate their target audience about the core pillars of their brand and business.
To achieve this, I lead and manage a range of marketing operations, including policy and operations development, AdTech deployment, creative production, public relations, content planning, CRO, and analytics.
With my expertise in these areas, I can help you create a comprehensive strategy that will help you effectively reach and engage your audience, and drive the growth of your business.
To achieve this, I lead and manage a range of marketing operations, including policy and operations development, AdTech deployment, creative production, public relations, content planning, CRO, and analytics.
With my expertise in these areas, I can help you create a comprehensive strategy that will help you effectively reach and engage your audience, and drive the growth of your business.
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Data Aggregation & Visualization
The secret (not-so-secret) recipe to businesses' growth and success is a cohesive and integrative data utilization strategy.
With a sufficient infrastructure, not only can you quantify your ROI from your marketing output, but you can also optimize your output to users more likely to engage with your brand.
Utilize the latest SAAS to centralize and aggregate all marketing and business data - including analyzing, aggregating, experimenting, and optimizing marketing campaigns.
With a sufficient infrastructure, not only can you quantify your ROI from your marketing output, but you can also optimize your output to users more likely to engage with your brand.
Utilize the latest SAAS to centralize and aggregate all marketing and business data - including analyzing, aggregating, experimenting, and optimizing marketing campaigns.
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Paid Digital Advertising
Expert in Pay-Per-Click (PPC) Ad Campaigns – buying digital placements across the internet and social platforms strategically to your target audience.
Types of PPC channels include Google Search Engine Marketing (SEM), Social Media Marketing (Facebook, Instagram, LinkedIn, etc.), Video Advertising (YouTube, Tik-Tok), and eCommerce campaigns (Google Shopping, Instagram Shopping).
Types of PPC channels include Google Search Engine Marketing (SEM), Social Media Marketing (Facebook, Instagram, LinkedIn, etc.), Video Advertising (YouTube, Tik-Tok), and eCommerce campaigns (Google Shopping, Instagram Shopping).
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Business Analysis
I conduct a comprehensive audit of your business model, value proposition, and growth objectives — followed by an external review of your industry landscape, competitive positioning, and market benchmarks.
Identify Strengths and Painpoints
Building on the initial analysis, I uncover your company’s key strengths, competitive advantages, and operational constraints — identifying the factors that will accelerate or inhibit sustainable growth.
Curate a Strategy to Scale
Then, I develop a custom business and marketing strategy aligned to your brand goals, operational realities, and growth constraints — creating a flexible roadmap designed to match your development pace and investment priorities.
Execute the Project
Based on the strategic plan, I lead the execution of all project components — directly managing contractors, channel specialists, and internal teams as needed. This ensures seamless coordination across stakeholders and eliminates internal bottlenecks often caused by managing multiple vendor relationships.
Initiate, Manage, Optimize, and Report
Post-implementation, I stay engaged as a strategic advisor — leading ongoing performance management, optimization, and reporting. Using advanced analytics platforms, experimentation frameworks, and dynamic visualization tools, I monitor KPIs, optimize growth levers, and facilitate strategic sessions with key stakeholders to ensure alignment to business outcomes.
Testimonials
Zakery has a highly creative vision and energy that he brings to the table; he is constantly coming up with new and innovative ideas and can communicate these ideas effectively to his team and collaborators. He takes on every project as though he is a vested stakeholder, and has incredible discipline in anything he puts his mind to. His attention to detail, respect, and passion for his work while maintaining grace under pressure and adapting to changing circumstances makes him incredibly valuable in the evolving marketing world.
Ghazal Elhaei
Producer, Director, Writer, Capital G Media Inc.
With Zak, I could immediately notice something different; he took the work much more seriously. He was able to ask really good questions to get to the root of the situation… then he took it, and ran with it. His work ethic is unmatched - he constantly thinks of new ways to improve himself, and that bleeds out into all the work he does as well.
Nick Giovacchini
Founder of Large Scale Distribution Growth Marketing Agency
Zakery has a clear understanding of current trends and, more importantly, remains committed to keeping learning, and benefiting his company and his clients. He is a good listener, enabling him to deeply understand client needs and analyze specific market situations. In addition to his technical adeptness, I’m impressed with his responsiveness and ability to quickly provide solution options in a manner that differentiates him from competitors.
Phillip Rubel
Managing Partner Song Sparrow Advisory & Adjunct Professor University of Victoria
Zak’s the type of person who will constantly push himself to greater heights with the myriad of projects he takes on, but who still finds the time to volunteer and support others in his communities. With his grounded demeanour, swiftness of complex thought, and kind way of showing appreciation to others, it is no wonder that many people (including myself) see his maturity surpassing his age.
Marcus Jung
Experiential Learning Officer at the University of Victoria
